Messaging Brain Health: Public Health Strategies for Dementia Risk Reduction
Public health professionals are invited to join an upcoming webinar hosted by the BOLD Public Health Center of Excellence on Dementia Risk Reduction on public health messaging around brain health. The webinar will feature a panel discussion and showcase a new toolkit to help public health agencies create and disseminate culturally responsive messaging campaigns.
During this free webinar, participants will:
- Understand how communicating effectively is a key strategy to increase knowledge and awareness about dementia risk reduction.
- Learn how to apply key components of a new toolkit for public health agencies to understand your community’s needs and identify opportunities to promote brain health.
- Hear health department leaders share their experiences crafting and implementing awareness campaigns in their states.
Vision Loss and Dementia
One increasing but sometimes overlooked risk factor for dementia and cognitive decline is vision impairment. Untreated vision loss can accelerate brain aging, lower cognitive reserve, and contribute to social isolation, all of which raise the risk of dementia. This course explores the relationship between cognitive function and visual health, emphasizes the value of routine eye care, and offers methods for early detection, support, and intervention, especially for those 45 and older.
Learning Objectives
- List 6 or more modifiable risk factors for dementia
- Describe the relationship between vision impairment and increased dementia risk
- Evaluate interventions and support strategies for individuals with co-occurring vision loss and cognitive impairment
- Identify special considerations for high-risk populations
About the Speaker: Dr. Joshua Ehrlich is the Paul R. Lichter Research Professor of Ophthalmology and is an Associate Professor in the Department of Ophthalmology & Visual Sciences and in the Institute for Social Research at the University of Michigan. He is also an Associate Director of University of Michigan’s Center for Global Health Equity. Dr. Ehrlich’s research focuses on the impact of vision loss on systemic health, well-being, and optimal aging. A second focus of his research is on population aging and determinants of later-life health and wellbeing. He is an invited member of the Lancet Commission on Global Eye Health and advises numerous national and international organizations on issues related to sensory health, aging, and policy. He has authored more than 150 scientific articles, and his research is funded by the National Eye Institute, the National Institute on Aging, and the Fogarty International Center at NIH, as well as Gates Ventures.
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